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2023 Virtual Mum Summit

2023 Virtual Mum Summit

Regular price $49.95
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Did you miss our 2nd Annual Virtual Mum Summit in November? Well, we recorded it! All of our live segments, interviews, and live Q&A's were recorded and will remain available until November 2024, when we air our 3rd Annual Virtual Mum Summit. If you want to learn all about growing chrysanthemums, take advantage of our Mum Bundle, where your save 10% off our Complete Guide to Growing Mums when your purchase the Mum Summit. Discount is applied automatically.


Join us for a three-day summit where we talk all things Chrysanthemums with the industry's top mum growers! Last year, our summit was a two-hour event that left folks begging for more and we're so excited for this year's expanded experience! For only $49.95, you get access to three days of content from Harmony Harvest's leadership team, members of our 2023 nationwide mum trial, industry experts, and legacy growers!

The event will begin at 9 a.m. on Thursday, November 2nd, and conclude with a Live Q and A on Saturday, November 4th!

IMPORTANT! You must be logged in to an account to access the Summit. Be sure to create an account or log in to an existing account before purchasing your ticket!

You will receive an email with instructions on how to access your course within 15 minutes of purchasing your ticket. If you don't receive these instructions, please contact Catherine at


- Summit Itinerary -

Thursday, November 2nd
  • Welcome - Jessica Hall, Harmony Harvest Farm
  • Growing Notes: A look at the growing season from the Harmony Harvest Farm Mum Trial Participants
  • Chrysanthemum Stories: Growing a Legacy of Chrysanthemum Al Krismer and Elizabeth Stover
  • LIVE: National Mum Trial Campfire - Jessica Hall and Elizabeth Stover, Harmony Harvest Farm -1 pm EST, join via GoTo Meeting Link provided in the Day 1 section of the dashboard

Friday, November 3rd 
  • Harmony Harvest Farm Mum Crop Tour Jessica Hall, Harmony Harvest Farm
  • Chrysanthemum Stories: The Cylce of the Mum - Al Krismer and Elizabeth Stover
  • American Grown Mums - Cameron King, Certified American Grown
  • Hybrid Chrysanthemums as Cut Flowers - Dave Dowling, Ball Horticulture
  • Chrysanthemum Stories: Growing a Legacy of Chrysanthemum John Lasalle, Lasalle Florist
  • LIVE: State of the Industry - Dave Dowling, Ball Horticulture - 1 pm EST, join via GoTo Meeting Link provided in the Day 2 section of the dashboard

Saturday, November 4th
  • Design Session: Creating with Seasonal Flowers (It's Mums!) - TJ McGrath, TJ McGrath Design
  • Modern Day Mums: A Message from the National Chrysanthemum Society - Galen Goss, President, The National Chrysanthemum Society
  • Chrysanthemum Stories: Al's Mum Crop - Al Kismer and Elizabeth Stover
  • Passing the Baton: The Next Generation of Specialty Mums - Ray Gray, and Mandi Atkinson 
  • LIVE: Q and A - Jessica Hall and Elizabeth Stover, Harmony Harvest Farm - 8 pm EST, join via GoTo Meeting Link provided in the Day 3 section of the dashboard


    This Virtual Summit will be hosted using our courses platform with new content published each day during the summit. We will host all of our live segments using GoTo Meeting and links to join will be provided in the event dashboard. Please note that we're a small farm with a big passion for chrysanthemums and are working with the resources we can to host this event. We promise that as it grows the production value will improve, but today, we're just a scrappy group of girls with some iPhones and a whole lot of love for chrysanthemums. 

    We'll be sending email reminders with how to access the event as we get closer, but if you have any questions until then, feel free to contact Catherine at 



    The Mum Virtual Summit is a virtual event with no physical product to ship. Once you've registered, log in to you account and navigate to the 'My Courses' tab under the 'From the Farmer's' menu.