Certainly our largest project to date.

The Mum Project is our love letter to the heirloom chrysanthemums that have been cherished for generations, and our effort to keep them blooming for the generations to come.

Our Mission

We at HHF are determined to preserve and share these heirloom chrysanthemums by cultivating rare varieties, making them accessible to growers, and inspiring greater appreciation for their versatility for farmers and designers.

The Vision

A future where heirloom chrysanthemums thrive in gardens and farms nationwide, celebrated for their diversity, legacy, and the joy they bring to communities each season - all while decreasing our dependence on imported chrysanthemums.

Our Values

• Preservation – Safeguarding heirloom mum varieties so their history, beauty, and diversity live on.
• Accessibility – Ensuring everyone, from first-time gardeners to seasoned farmers, has the chance to grow and enjoy mums.
• Education – Sharing knowledge and resources that empower growers to succeed with these plants.
• Community – Building a network of mum lovers who cheer each other on and help sustain the legacy together.

For decades, heirloom chrysanthemums were quietly disappearing. These were varieties passed down through families, preserved in small community gardens, or kept alive by a handful of devoted growers. Each bloom carried a story - a memory of who grew it before, where it came from, and the joy it brought to those who cherished it.

When we first started working with mums, we realized how fragile this legacy had become. So many incredible varieties were either inaccessible or at risk of being lost altogether. And that didn’t sit right with us.

Heirloom chrysanthemums have also contributed to our wider mission of making American-grown flowers accessible. Because these diverse and impressive flowers keep blooming well after the rest of our farm has succumbed to frost, they extend our fresh flower season significantly which helps us thrive as a business. Giving other farmers access to these varieties means helping them succeed as well, which means lessening our country’s dependence on imported flowers.

The Mum Project was born out of an urgency to protect these flowers before they vanished, and to make them available again to anyone who wanted to grow them. It’s not just about having a pretty plant in the garden; it’s about honoring history, keeping traditions alive, and giving gardeners and flower farmers the chance to be part of a living story.

We see mums as connectors: they tie generations together, bring people into the rhythm of the seasons, and remind us that abundance and joy can return, year after year. The Mum Project is our way of making sure these blooms and the meaning they carry aren’t forgotten, but instead get to flourish in more gardens, more bouquets, and more communities.

Want to get involved in The Mum Project? Here are some easy ways!