Virtual Mum Summit
THE VMS COUNTDOWN IS ON.
Mark your calendar .
Mums aren't just a crop.
Chrysanthemums are a system. They can be a little bit of a timing puzzle; they're definitely a personality test. And very occastionally, they can be a humbling experience. If you're mum obsessed, then you're in the right place.
For five years, we've been gathering the people who are just as weirdly obsessed with chrysanthemums as we are for three days of growing, learning, troubleshooting and talking entirely too much about mums.
This isn't textbook-style. It's not a polished gardening seminar where everyone pretends their crop behaves perfectly.
It's the stuff we've actually learned in the tunnels and the field — including what happens when things go sideways.
What your ticket gets you.
- Three days of content. Watch live or catch the recordings later.
- Full Virtual Access. No travel necessary!
- A year to watch. Can't make it live? You have at least a year to come back to the recordings.
- Field-tested information. Real production decisions from people actually growing these plants.
All of this for $49.95
why we do what we do.
We're trying to save these flowers.
Chrysanthemums used to be so much more than the handful of varieties you see at the grocery store every fall.
We're working to preserve the weird ones. The old ones. The ones worth getting excited about.
And the more people who know how to grow them, the better chance we have of keeping them around.
Questions You Might Have
Is this Live?
The Summit consists of both live and prerecorded content. If you can't make it to the live Q&A's, don't worry! We record them and upload them within 24 hours for you to play back later.
What if I can't attend?
We will record everything, including the Live Q&A's for you to play back at your leisure for at least one year.
How do I access it after I purchase?
First, you'll want to make sure that you are logged into an account before purchasing. Then you'll navigate to the footer of our website and click "My Courses." If you forgot to login to your account before purchasing, just send us an email at events@hhfshop.com.
Where does the mum summit happen?
The mum summit is primarily recorded at our Virginia flower farm, or from the locations of our guest speakers and then hosted online on our Courses App for you to access.
Do I need to be an experienced mum grower?
Mums are for everyone from hobby-gardening to flower farming, and we teach you how to grow mums both ways.
Catch up on previous year's summits!
-
2025 VMS
-
2024 VMS
-
2023 VMS
Ready to get a little too into mums?
November 12th - 14th, 2026 | $49.95
Can't make it live? No worries! You'll have the recording for at least a year.