Our fourth annual Virtual Mum Summit is November 13th - 16th
For only $49.95, you get access to three days of content from Harmony Harvert's team and guest speakers. The Summit will be recorded and available to rewatch at your leisure for a minimum of one year.
About the Summit:
Get ready for three days of nonstop chrysanthemum presentations! The Mum Summit is where growers, designers, and flower lovers come together virtually to celebrate, learn, and totally geek out over mums.
Last year, we took you behind the scenes with tours of Longwood Gardens, the Nothern Virginia Chrysanthemum Show (one of the oldest in the country!), and Evergrowin' (the local greenhouse that helps us propagate our heritage mum cuttings.) We explored bonsai mums, landscape growers, and growing mums as cut flowers, plus shared expert tips on design, cultivation, and everything in between.
Whether you're here to grow better mums, design with confidence, or simply revel in the beauty of these iconic blooms, the Mum Summit is the place to be. Mark your calendars for November 13th - 16th!
Over three days, we’ll share fresh content for growers, designers, and mum enthusiasts of all kinds. Here’s a peek at what’s in store:
Content Sneak Peek:
Pests + Problems - The not-so-pretty side of mum growing, with practical strategies to tackle the most common issues.
Design Segments
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Arbor Installations: See how mums shine outside of water while we discuss the farmer–florist relationship.
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Design Showdown: Kelly from The Floral Source and Jessica Hall from Harmony Harvest Farm create designs using the same chrysanthemums, showcasing their versatility, while Jimmy from Greensinner narrates the action.
What Florists Want + Pricing Flowers
Abby Chick Flowers dives into the mum varieties she loves, what florists are looking for, and how farmers should think about pricing their stems.
Virtual Field Trips
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Old Dominion Chrysanthemum Show: Step inside one of the country’s longest-running mum traditions. Jess will take you on a walkthrough of the cut-flower garden division, complete with text overlays and insider commentary.
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Tour of Harmony Harvest Farm: Walk through three high tunnels, field plantings, and mother stock blocks while we share what large-scale mum harvesting looks like.
Growing Across Climates – Hear from Blossom Lane Farm, Sunny Meadows Flower Farm, and 3Porch Flower Farm on how they adapt mum growing to their environments.
Special Feature: Longwood Gardens
Go behind the scenes of one of the most iconic chrysanthemum displays in the world as Longwood Gardens shares a glimpse behind the curtain.
Propagating Your Mums
Step-by-step on how to take cuttings and build your own collection.
And of course, we’ll end each day with a live Q+A session; your chance to ask anything mum-related.
🎟 Tickets are just $49.95 and include access to every session, live and recorded. Can’t make it on Summit weekend? No problem! You’ll be able to go back and watch everything at your own pace for at least a year.
📅 The Summit kicks off Thursday, November 13th at 9 a.m. and concludes with the Live Q+A on Saturday, November 16th.
We’re still working out the full lineup, and more details are coming soon, but trust us, if you love mums, you’ll want to be here.
The event will begin at 9 a.m. on Thursday, November 13th, and conclude with a Live Q and A on Saturday, November 16th!
This is a virtual event. You may choose any delivery method at checkout, however, regardless of the delivery method chosen, you'll need to log in to your account during the conference to access the event.
IMPORTANT! You must be logged in to an account to access the Summit. Be sure to create an account or log in to an existing account before purchasing your ticket!
You will receive an email with instructions on how to access your course within 15 minutes of purchasing your ticket. If you don't receive these instructions, please contact Catherine at events@hhfshop.com.
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This Virtual Summit will be hosted using our courses platform with new content published each day during the summit. We will host all of our live segments using GoTo Meeting and links to join will be provided in the event dashboard. Please note that we're a small farm with a big passion for chrysanthemums and are working with the resources we can to host this event. We promise that as it grows the production value will improve, but today, we're just a scrappy group of girls with some iPhones and a whole lot of love for chrysanthemums.
We'll be sending email reminders with how to access the event as we get closer, but if you have any questions until then, feel free to contact Catherine at events@hhfshop.com.
WE ARE SO EXCITED!!
