Our fourth annual Virtual Mum Summit is November 13th - 16th
For only $49.95, you get access to three days of content from Harmony Harvert's team and guest speakers. The Summit will be recorded and available to rewatch at your leisure for a minimum of one year.
About the Summit:
Get ready for three days of nonstop chrysanthemum presentations! The Mum Summit is where growers, designers, and flower lovers come together virtually to celebrate, learn, and totally geek out over mums.
Last year, we took you behind the scenes with tours of Longwood Gardens, the Nothern Virginia Chrysanthemum Show (one of the oldest in the country!), and Evergrowin' (the local greenhouse that helps us propagate our heritage mum cuttings.) We explored bonsai mums, landscape growers, and growing mums as cut flowers, plus shared expert tips on design, cultivation, and everything in between.
Whether you're here to grow better mums, design with confidence, or simply revel in the beauty of these iconic blooms, the Mum Summit is the place to be. Mark your calendars for November 13th - 16th!
Over three days, we’ll share fresh content for growers, designers, and mum enthusiasts of all kinds. Here’s a peek at what’s in store:
Content Schedule:
Day One – Thursday, November 13
Propagating Mums
Jessica walks you through Harmony Harvest Farm’s propagation process, from mother stock to cut-flower-ready plants. Perfect for growers looking to scale their mum production.
Planting High Tunnels
Learn the secrets of planting mums in high tunnels for maximum growth, health, and cut-flower success.
Pests + Problems
The not-so-pretty side of mum growing. We’ll cover the most common issues—diseases, pests, and environmental stress—and practical strategies to overcome them.
Live Q+A at 6:00 p.m. EST
Ask anything mum-related and get advice straight from the experts!
Day Two – Friday, November 14
Growing Across Climates
Hear from Blossom Lane Farm, Sunny Meadows Flower Farm, and 3Porch Flower Farm about adapting mum growing techniques to different climates and environments.
Special Feature: Longwood Gardens
Go behind the scenes at one of the world’s most iconic chrysanthemum displays. See how Longwood Gardens plans, grows, and stages their jaw-dropping mums.
Live Q+A at 6:00 p.m. EST
Wrap up the day with your burning questions—no mum detail is too small!
Day Three – Saturday, November 15
Design Segments
Learn how to showcase mums in floral arrangements, with tips on color, texture, and seasonal design.
Arbor Installations
See mums shine outside of water in large-scale installations. We’ll also discuss the farmer–florist relationship and how to collaborate for beautiful results.
What Florists Want + Pricing Flowers
Abby Chick Flowers shares her favorite mum varieties, what florists look for, and strategies for pricing your stems effectively.
Virtual Field Trip: Old Dominion Chrysanthemum Show
Join Jessica on a tour of growing mums in the landscape, showcasing varieties and techniques straight from the Old Dominion Chrysanthemum Show.
Live Q+A at 6:00 p.m. EST
End the Summit with your final chance to ask questions, get tips, and connect with fellow mum enthusiasts.
Tickets are just $49.95 and include access to every session, live and recorded. Can’t make it on Summit weekend? No problem! You’ll be able to go back and watch everything at your own pace for at least a year.
The Summit kicks off Thursday, November 13th at 9 a.m. and concludes with the Live Q+A on Saturday, November 15th.
We’re still working out the full lineup, and more details are coming soon, but trust us, if you love mums, you’ll want to be here.
The event will begin at 9 a.m. on Thursday, November 13th, and conclude with a Live Q and A on Saturday, November 16th!
This is a virtual event. You may choose any delivery method at checkout, however, regardless of the delivery method chosen, you'll need to log in to your account during the conference to access the event.
IMPORTANT! You must be logged in to an account to access the Summit. Be sure to create an account or log in to an existing account before purchasing your ticket!
You will receive an email with instructions on how to access your course within 15 minutes of purchasing your ticket. If you don't receive these instructions, please contact Catherine at events@hhfshop.com.
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This Virtual Summit will be hosted using our courses platform with new content published each day during the summit. We will host all of our live segments using GoTo Meeting and links to join will be provided in the event dashboard. Please note that we're a small farm with a big passion for chrysanthemums and are working with the resources we can to host this event. We promise that as it grows the production value will improve, but today, we're just a scrappy group of girls with some iPhones and a whole lot of love for chrysanthemums.
We'll be sending email reminders with how to access the event as we get closer, but if you have any questions until then, feel free to contact Catherine at events@hhfshop.com.
WE ARE SO EXCITED!!
