6th Annual Virtual Mum Summit
November 12th - 14th
For the mum fanatics like us.
If you’re here, you probably already know: mums aren’t just a crop. They’re a system, a timing puzzle, a personality test, and occasionally a humbling experience. We’re mum obsessed, and this summit is built for people who feel the same way.
The Virtual Mum Summit returns for its 6th year, and while we’re still confirming a few guest speakers, the core curriculum is already shaping up to be our most practical and field-tested version yet. This is not textbook chrysanthemum theory. This is what we actually do in the tunnels, in the field, and in the moments when things don’t go according to plan.
Our goal is simple: help you grow better mums, make better decisions in your crop, and live a better life through chrysanthemums.
What we’ll cover (so far)
Working with Mother Stock
- Recording next Friday from Jessica’s House and the Mother Tunnel
- The real difference between “new babies” and mature plants
- Why we continue to invest in mother stock (and when we don’t)
- What we actually do with mature plants throughout the season
- How we think about out-of-season blooming in real production
Pinching Strategy and Timing Control
- Pinching as a system, not a task
- Why the “old textbook” approach doesn’t always match field reality
- Early budding: when to cut it off and reset instead of chasing it
Crop Management and Real-World Decisions
- Pinching schedules built around real conditions, not ideal ones
- Handling early budding without panic decisions
- Why mature plants can be one of the best add-on buys in production planning
- The practical difference between new plants and established stock in your system
Three-Day Breakdown
Day One: Foundations and Systems
- Bio pests
- Overwintering strategies
- Pinching systems and timing logic
- More from Jess in the field
- Guest speakers to be announced
- Live Q&A
Day Two: Mother Mums Deep Dive
- Disbudding
- Managing early budding
- Mother stock handling in real time
- How we make decisions when the crop doesn’t behave
- Live Q&A
Day Three: Harvest and Next Season Thinking
- Harvest timing and technique
- Hardiness considerations
- Jessica’s 2026 Top Variety Review
- What we’re changing next season and why
- Live Q&A
Tickets + Access Information
Tickets are just $49.95 and include access to every session, live and recorded. Can’t make it live? No problem! You’ll be able to go back and watch everything at your own pace for at least a year.
This is a virtual event hosted on our courses platform, with new content published each day during the summit. All live segments will be hosted via GoTo Meeting, and links to join will be available in your event dashboard.
Important details:
- You must be logged into an account to access the Summit
- Please create an account or log in before purchasing your ticket
- You may choose any delivery method at checkout, but access is always through your account dashboard
After purchase, you’ll receive an email with access instructions within 15 minutes. If you don’t see it, please reach out to Catherine at events@hhfshop.com.
We’ll also send reminder emails as we get closer with everything you need to access the event.
A note from us
We’re still finalizing the full lineup, and more details are coming soon, but trust us, if you love mums, you’ll want to be here.
We’re a small farm with a big obsession for chrysanthemums, working with the tools and resources we have. That means this summit is built with a scrappy setup, a lot of iPhones, and a whole lot of love for this crop. As we grow, the production value will grow with us. But the content and the obsession are already there.
We are so excited.
