We’ve been dreaming, planning, and working toward this moment all year, and the time has finally come. Mum season is officially here! I can hardly begin to express how over the moon I am to finally share this year’s collection with you. Every late-night brainstorm, every carefully mapped planting schedule, every set of hands that pitched in along the way all add up to this launch.
Right now, the houses are absolutely brimming with plants, each one just weeks away from exploding into color. These mums are holding tight for just a little longer, and when they finally open, it’s going to be pure magic.
Meanwhile, the whole farm is beginning to shift into its autumn rhythm. On crop walks with the team, we’re greeted by the sparkle of beauty berries and the first flush of fall anemone. The air carries that earthy, crisp scent of the season, and the crunch of leaves underfoot is the soundtrack of our days. Even the lissies are starting to return, tucking their blooms into the landscape before the mums steal the show.
All of these little signs seem to be setting the stage for something special. This year’s late crop promises a gorgeous display, and I can’t wait for you to experience it with us at the Virtual Mum Summit. We’ve lined up incredible guests, fresh new content, and some behind-the-scenes insights you won’t find anywhere else. And if you’ve missed past summits, don’t worry; you can catch up on all of that content too, so you’re ready to dive headfirst into this year’s experience and beyond.
Fall on the farm is never dull. It’s colorful, chaotic, and always memorable. Between harvesting, prepping for upcoming plantings, and keeping pace with the mums as they come into their full glory, there’s a beautiful kind of madness that takes over. I’m bracing myself for the whirlwind, but honestly? I wouldn’t have it any other way.
So here we go; mum season has arrived, and I can’t wait to share every bit of it with you. Grab your ticit, mark your calendars, and get ready for a fall full of blooms, learning, and akets to the summ whole lot of joy. I’m ready for the season—are you?
XOXO, Jess
