{"product_id":"virtual-mum-summit-2026","title":"Virtual Mum Summit 2026","description":"\u003ch3 style=\"text-align: center;\"\u003e6th Annual Virtual Mum Summit\u003c\/h3\u003e\n\u003cp style=\"text-align: center;\"\u003eNovember 12th - 14th\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cem\u003eFor the mum fanatics like us.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eIf you’re here, you probably already know: mums aren’t just a crop. They’re a system, a timing puzzle, a personality test, and occasionally a humbling experience. We’re mum obsessed, and this summit is built for people who feel the same way.\u003c\/p\u003e\n\u003cp\u003eThe Virtual Mum Summit returns for its 6th year, and while we’re still confirming a few guest speakers, the core curriculum is already shaping up to be our most practical and field-tested version yet. This is not textbook chrysanthemum theory. This is what we actually do in the tunnels, in the field, and in the moments when things don’t go according to plan.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eOur goal is simple: help you grow better mums, make better decisions in your crop, and live a better life through chrysanthemums.\u003c\/em\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eWhat we’ll cover (so far)\u003c\/h2\u003e\n\u003ch3\u003eWorking with Mother Stock\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eRecording next Friday from Jessica’s House and the Mother Tunnel\u003c\/li\u003e\n\u003cli\u003eThe real difference between “new babies” and mature plants\u003c\/li\u003e\n\u003cli\u003eWhy we continue to invest in mother stock (and when we don’t)\u003c\/li\u003e\n\u003cli\u003eWhat we actually do with mature plants throughout the season\u003c\/li\u003e\n\u003cli\u003eHow we think about out-of-season blooming in real production\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003ePinching Strategy and Timing Control\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePinching as a system, not a task\u003c\/li\u003e\n\u003cli\u003eWhy the “old textbook” approach doesn’t always match field reality\u003c\/li\u003e\n\u003cli\u003eEarly budding: when to cut it off and reset instead of chasing it\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eCrop Management and Real-World Decisions\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePinching schedules built around real conditions, not ideal ones\u003c\/li\u003e\n\u003cli\u003eHandling early budding without panic decisions\u003c\/li\u003e\n\u003cli\u003eWhy mature plants can be one of the best add-on buys in production planning\u003c\/li\u003e\n\u003cli\u003eThe practical difference between new plants and established stock in your system\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003eThree-Day Breakdown\u003c\/h2\u003e\n\u003ch3\u003eDay One: Foundations and Systems\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBio pests\u003c\/li\u003e\n\u003cli\u003eOverwintering strategies\u003c\/li\u003e\n\u003cli\u003ePinching systems and timing logic\u003c\/li\u003e\n\u003cli\u003eMore from Jess in the field\u003c\/li\u003e\n\u003cli\u003eGuest speakers to be announced\u003c\/li\u003e\n\u003cli\u003eLive Q\u0026amp;A\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eDay Two: Mother Mums Deep Dive\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDisbudding\u003c\/li\u003e\n\u003cli\u003eManaging early budding\u003c\/li\u003e\n\u003cli\u003eMother stock handling in real time\u003c\/li\u003e\n\u003cli\u003eHow we make decisions when the crop doesn’t behave\u003c\/li\u003e\n\u003cli\u003eLive Q\u0026amp;A\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eDay Three: Harvest and Next Season Thinking\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eHarvest timing and technique\u003c\/li\u003e\n\u003cli\u003eHardiness considerations\u003c\/li\u003e\n\u003cli\u003eJessica’s 2026 Top Variety Review\u003c\/li\u003e\n\u003cli\u003eWhat we’re changing next season and why\u003c\/li\u003e\n\u003cli\u003eLive Q\u0026amp;A\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003eTickets + Access Information\u003c\/h2\u003e\n\u003cp\u003eTickets are just $49.95 and include access to every session, live and recorded. Can’t make it live? No problem! You’ll be able to go back and watch everything at your own pace for at least a year.\u003c\/p\u003e\n\u003cp\u003eThis is a virtual event hosted on our courses platform, with new content published each day during the summit. All live segments will be hosted via GoTo Meeting, and links to join will be available in your event dashboard.\u003c\/p\u003e\n\u003cp\u003eImportant details:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eYou must be logged into an account to access the Summit\u003c\/li\u003e\n\u003cli\u003ePlease create an account or log in before purchasing your ticket\u003c\/li\u003e\n\u003cli\u003eYou may choose any delivery method at checkout, but access is always through your account dashboard\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eAfter purchase, you’ll receive an email with access instructions within 15 minutes. If you don’t see it, please reach out to Catherine at \u003ca class=\"decorated-link cursor-pointer\" rel=\"noopener\"\u003eevents@hhfshop.com\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eWe’ll also send reminder emails as we get closer with everything you need to access the event.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eA note from us\u003c\/h2\u003e\n\u003cp\u003eWe’re still finalizing the full lineup, and more details are coming soon, but trust us, if you love mums, you’ll want to be here.\u003c\/p\u003e\n\u003cp\u003eWe’re a small farm with a big obsession for chrysanthemums, working with the tools and resources we have. That means this summit is built with a scrappy setup, a lot of iPhones, and a whole lot of love for this crop. As we grow, the production value will grow with us. But the content and the obsession are already there.\u003c\/p\u003e\n\u003cp\u003eWe are so excited.\u003c\/p\u003e","brand":"Harmony Harvest Farm","offers":[{"title":"Default Title","offer_id":47730686001405,"sku":"115-VMS26","price":49.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1727\/0393\/files\/2026VMSShopifyImage_b229ae2d-5457-4544-a4b3-b0594b96322e.png?v=1781812799","url":"https:\/\/www.hhfshop.com\/products\/virtual-mum-summit-2026","provider":"Harmony Harvest Farm","version":"1.0","type":"link"}